Our first contact with Bacardi was through Martini’s sponsorship of the Ferrari F1 team. We could not have predicted what a beautiful and lasting relationship this would turn out to be!

First stop included working on Bacardi’s social responsibility campaigns. “Champions Drink Responsibly” was the mantra of their campaigns ambassadors: Formula One’s Michael Schumacher and later Tennis World Champion Rafael Nadal, as they travelled the globe spreading the word.

Capturing the F1 Amber Lounge parties in Monaco and Rafael’s Champions Party in Mallorca were definitely highlights for us, even if most of the drinks were alcohol free!

Remember, Champions Drink Responsibly!